Halo 3 advertising...

I don't normally play FPS games, but Halo had such a rep that I gave it a try. Really enjoyed it, though it was fairly short (I'm used to RPGs that go on for about 100 hours). As you may have noticed, the third installment (Halo 3) is due soon, and the advertising is hitting the mainstream. Most notably a Mountain Dew product with Halo 3 all over the box and cans. Imagine if this spreads...

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