CTRL-ALT-DEL comic - in-store mmorpg

I love the online comic Ctrl-Alt-Del. The main character is a bit of a slacker who worked in, and now owns, an indie video game store. He recently came up with an idea to boost customer loyalty. Today's strip made me snort little chunks of Fritos. Here's the beginning (or close enough, anyway) of the current story arc:
in-store mmorpg

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