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Borders Rewards Program -- a review
May. 3rd, 2007 01:41 pmAny avid (rabid?) readers out there? You probably know about the discount programs currently offered by Borders and B&N. The B&N program is very simple: pay $25 per year, get 10% off of everything.
The Borders program last year was as follows:
5% of each purchase was given back as Holiday Bucks, to be spent in November through January. (A lot of customers were confused, thinking they were supposed to get a discount.) What you didn't spend of the holiday bucks during that time went *poof*.
Also, if you spent at least $50 in a month, you earned a 10% day the next month.
The program was free.
The current Borders program:
For each $150 spent during a calendar year, you get $5 in Borders bucks, to be spent during the month after they were earned.
No more 10% shopping days.
The program is still free.
The original Borders program was great -- by being patient, you could make most of your purchases once a month on your 10% day, and get 5% back for later use.
The new program has no 10% day, and provides at most 3.3% back, which you might forget to use. If you spend at least $375 per year at a major book store, you're better off giving B&N the $25.
One final note: Borders has been giving really nice coupons (20 or 30% off of one item, etc.). So my recommendation (if you prefer brick-and-mortar), do the B&N program for regular purchases, but use the coupons at Borders.
The Borders program last year was as follows:
5% of each purchase was given back as Holiday Bucks, to be spent in November through January. (A lot of customers were confused, thinking they were supposed to get a discount.) What you didn't spend of the holiday bucks during that time went *poof*.
Also, if you spent at least $50 in a month, you earned a 10% day the next month.
The program was free.
The current Borders program:
For each $150 spent during a calendar year, you get $5 in Borders bucks, to be spent during the month after they were earned.
No more 10% shopping days.
The program is still free.
The original Borders program was great -- by being patient, you could make most of your purchases once a month on your 10% day, and get 5% back for later use.
The new program has no 10% day, and provides at most 3.3% back, which you might forget to use. If you spend at least $375 per year at a major book store, you're better off giving B&N the $25.
One final note: Borders has been giving really nice coupons (20 or 30% off of one item, etc.). So my recommendation (if you prefer brick-and-mortar), do the B&N program for regular purchases, but use the coupons at Borders.
