javasaurus: (Super Java!)
[personal profile] javasaurus
I wonder if the book-buying addicts will be strongly affected by this:

On MSN's main page today, a headline:

"US starts fingerprinting most visitors at borders"

Date: 2004-01-07 11:18 am (UTC)
From: [identity profile] terlan.livejournal.com
Hm. Your reasoning regarding the B&N card is similar to my own. That is why I didn't choose to get a B&N card.

"I'm not sure what the Waldenbooks discount card costs, so I can't compare, but they don't have coffee anyway, so why bother?"

While it's true that they don't have any coffee, they do have some things going for them. Their "Preferred Readers" card costs ~$10.00 per year. That makes it easier to get to the point where the discount means something. You also accrue "points" towards $5 certificates good towards more books. These things, combined, make having the card a good deal more worthwhile, to me. It might not mean the same to others, but I like it!

In some cases, the Waldenbooks Preferred Reader's card combines with a First USA (FUSA)-owned credit card. The FUSA card comes in two flavors: The Waldenbooks Preferred Reader credit card (discontinued) and the Borders/Waldenbooks card.

I believe that the benefits are the same for both cards. Like the Preferred Reader card, the credit cards accrue 'points' towards gift certificates. For every $1.00 spent in a Borders or Waldenbooks store, you get 2 points. For every $1 spent anywhere else, you get 1 point. A certain number of points equals a gift certificate.

The 'bonus' is that the Preferred Reader card and the credit card can be used to "double dip" the points. Overall, a very interesting combination.

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